AI Lesson 04

Graphic Design and Illustration with Adobe Illustrator

Design Principles

INTRODUCTION TO DESIGN PRINCIPLES. MOVEMENT, BALANCE, UNITY, CONTRAST, EMPHASIS, LINE, AND COLOR

Color defenitions

Great resources!

Assignment 4: Guides and clipping

Self Study 4: LinkedIn Learning

Design Principles

INTRODUCTION TO DESIGN PRINCIPLES. MOVEMENT, BALANCE, UNITY, CONTRAST, EMPHASIS, LINE, AND COLOR

Design elements are the building blocks of graphics.

Line
Color
Shape
Texture

Lines can be straight or curved. How are lines used in the composition on the right?

Color defenitions

Hue is another word for color.
Chroma is the intensity or purity of color.
Tint is a color mixed with white.
Tone is a color mixed with gray.
Shade is a color mixed with black.
Brightness is the quantity of light reaching a viewer's eye.

Color and Contrast

Using color can enhance or detract from a composition.
Color wheels help determine which colors are in greatest contrast.

Use Adobe Capture to discover new color schemes.

Color wheels

Analogous colors are adjacent to each other on the color wheel.

Complementary colors are opposite each other on the color wheel.

Color in design

Use color to label or show hierarchy.
Use color to represent or imitate reality.
Use color to unify, separate, or emphasize.
Use color to decorate.
Use color consistently.

Shapes

Shapes are enclosed objects that can be created by line or created by color and value changes that define their edges.

Texture

Texture is the surface look of an object created by varying dark and light areas.

Roughness
Smoothness
Depth

Design principles

Design principles are ways in which elements are used together.

Movement
Balance
Emphasis
Unity

Movement

Movement is the use of lines, color, and repetition to create the illusion of motion.

Curved forms or lines
Repetition of geometric forms
Fuzzy lines or outlines

Lines

Lines can indicate motion or direction.
How are lines used in the composition on this image?

Balance

Balance is the act of comparing or estimating two things, one against the other, and the contrast between:

Empty space (white space) and filled space
Text and images Color and no colors and different colors
Textures against flat colors

Symmetrical or formal balance

You can usually identify at least one of three lines of symmetry.

Horizontal
Vertical
Diagonal

Symmetrical Balance

Asymmetrical Balance

Radial Balance

Unity

Unity: The correct balance of composition or color that produces a harmonious effect.

Emphasis

Emphasis: To express with particular stress or force.

Rule of thirds

Description: In photography, the rule of thirds is a type of composition in which an image is divided evenly into thirds, both horizontally and vertically, and the subject of the image is placed at the intersection of those dividing lines, or along one of the lines itself.

Gestalt Principles

There are six individual principles commonly associated with gestalt theory: similarity, continuation, closure, proximity, figure/ground, and symmetry & order (also called prägnanz). There are also some additional, newer principles sometimes associated with gestalt, such as common fate.

More information on this website.

Gestalt argues that the whole is greater than the sum of its parts.

Great resources!

Assignment 4: Guides and clipping

Create a new document with 1080p width and height.

Make sure the document color mode is set to RGB.

Don't forget to give it a name.

Create two lines exactly in the middle of your document (horizontal and vertical). Make use of the smart guides to do so.

Convert the two lines to Guides.

Create a polygonal shape in the center of the artboard (60 pixels and 6 sides).

Make a copy of the shape and snap it to the top of the polygon.

Rotate it from the center with an angle of 60° and "Step and Repeat" in order to get a circle.

Create another circle of polygons and give some of them a different fill color.

Select all the black polygons with one click.

Group them and name the group "Black".

Select all the others with one click.

Group them and name the group "White".

Add a Clipping Mask to create the idea of a ball.

Self Study 4: LinkedIn Learning

LinkedIn Learning

As a GLR student, you can continue to develop yourself 24/7. The online platform LinkedIn Learning offers thousands of video tutorials and online training sessions, to which you have free access with your GLR email address.

Once you have completed the virtual training, LinkedIn Learning grants you access to a certification. You can then showcase your success on your LinkedIn newsfeed.

Hurry and visit LINKEDIN LEARNING, log in with your GLR email address, and get started.

Watch the videos from "Cert Prep: Adobe Certified Associate - Illustrator" chapter 4.

Note: At the end of SOFT2C, you need to submit the certificate you received from LinkedIn Learning to your teacher. Watch the assigned chapters every week.

Page updated

Google Sites

Report abuse